Author: Zachary van Driel

Zach entered the digital market in 2013, co-founding an eCommerce male fashion shop that closed after a successful 3 years. After completing his Bachelors in Mathematics, he immediately entered the mobile space at Peak in 2016, joining Adam in the User Acquisition Team, before the pair co-founded Miri Growth in 2017.

Active User

Understanding Active User Metrics in Digital Marketing

Ad Exchange

Understanding Ad Exchanges in Digital Marketing

Ad Creative

Maximize Impact with Effective Ad Creative Strategies

A/B Testing

A/B Testing for App Marketing: Optimize Performance