Case Studies

1.2m+

Installs

-78%

CPI Decrease

14x

Android Spend

Scaling creative winners for Word Life with Social Point

Word Life is one of the top Word Games in the world, published by Social Point. It’s a game for lovers of word puzzles, crosswords and anagrams alike. Social Point wanted to get an external perspective from a UA Agency to identify new creative and campaign management opportunities.

#1

Channel by revenue

180%

D30 ROAS

750k+

Installs in 3 months

How we scaled Real Boxing 2 on Snapchat & Facebook with 80% above ROAS objective

With over 78.5 million players, the Real Boxing series is the largest and most well-known mobile boxing game from Polish developer Vivid Games. Miri scaled both channels while maintaining the performance 80% above the ROAS objective.

+400%

Monthly Spend by Miri YoY

364

Videos Tested in a year

+21%

ROAS YoY

Achieving record scale & ROAS with Two Dots

Dots wanted to drive profitable growth for Two Dots by challenging their existing UA strategy and collaborating with different agencies. They ran a test with Miri and, based on the successful performance, chose them to exclusively manage their Facebook UA.

250k+

Installs

#2

Scaled Channel

-36%

CPI

Scaling profitably on Snapchat with 8fit

8fit wanted to rapidly test Snapchat as a new channel for user acquisition. Knowing they needed to achieve similar goals as on other networks, they reached out to Miri to run the test.

450k+

Installs in 2 month

20%

Above ROI Objective

+5

Ads Tested per week

How Head Ball 2 increased scale on Facebook & Snapchat

Masomo were looking to scale up and get a fresh perspective on UA. Miri ran campaigns on Facebook and Snapchat alongside Masomo’s internal team and both teams worked together closely to attain better results.

-67%

CPI

+83%

ROAS

60+

Ads tested

How ‘My Story’ drove 92k installs on Snapchat in a week

In 2017, Nanobit were looking to expand their marketing potential and test Snapchat for the first time. They needed to evaluate if the channel could be both profitable and scalable. This is when they started working with Miri.

-50%

CPA

x5

Spend

How IDAGIO scaled user acquisition by 5x on Facebook

In 2017, IDAGIO wanted to better understand who their target audiences were and how best to reach them. They wanted to explore user acquisition on Facebook and demonstrate that it could be a viable channel.