The Miri Mobile App Glossary

Understanding the nuances of mobile app and game performance marketing can be challenging, especially with the ever-evolving terminology. From user acquisition and in-app advertising to retention metrics and lifetime value, there’s a lot to grasp. At Miri, we recognize the brilliance of your app and the importance of effectively reaching your audience. Our comprehensive glossary demystifies the key terms and concepts, empowering you to navigate the world of performance marketing with confidence. 

Explore our A to Z guide and enhance your marketing strategy today.