Retargeting
The Art of Rekindling the Mobile User Journey
Re-engagement
Rekindling the Flame with Dormant App Users
Mobile App Engagement
The Key to Sustainable Growth
In-App Purchases (IAP)
The Lifeline of Mobile App Monetization
Impressions
The Currency of Mobile App Advertising
Fake Installs
The Silent Threat to Mobile App Advertising Success
Cost Per Mille (CPM)
Understanding and Optimizing Mobile App Impressions
Cost Per Install (CPI)
The Cornerstone Metric for Mobile App User Acquisition
Cost Per Click (CPC)
The Cornerstone of Mobile App Promotion
Click-Through Rate (CTR)
A Foundational Metric for Mobile Ad Success
