Daily Active Users (DAUs)
The Pulse of Mobile App Engagement
Deferred Deep Linking
A Powerful Tool for Seamless User Journeys in Mobile App Advertising
Cost Per Action (CPA)
Mastering Performance-Based Mobile Advertising
Conversion Rate Optimization (CRO)
The Ultimate Metric in Mobile App Advertising
Connected TV (CTV)
The Mobile Marketer’s New Frontier
Click-to-Install Time (CTIT)
A Key Metric for Mobile App User Acquisition
Biased Attribution
A Cloud Over Mobile Advertising Measurement
Benchmarking
A Performance Marketer’s Guide to Competitive Advantage
Average Revenue Per User (ARPU)
Maximize Revenue with ARPU Strategies
Average Revenue Per Daily Active User (ARPDAU)
Boost Your App’s Earnings with ARPDAU Insights