Identifier for Vendor (IDFV)
A Strategic Lever in a Privacy-First Mobile Ad World
Identifier for Advertisers (IDFA)
A Shifting Landscape in Mobile App Advertising
Google Advertising ID (GAID)
Understanding a Pillar of Mobile Ad Targeting
Geofencing
Unleashing Location-Based Precision in Mobile App Advertising
Fractional Attribution
Unveiling the Multi-Touch Journey in Mobile App Advertising
Fill Rate
The Lifeline of Mobile App Monetization
Extract, Transform, and Load (ETL)
The Unsung Hero of Mobile App Advertising Success
In-App Events
Leveraging In-App Events for Mobile App Growth
User Engagement
The Lifeblood of Mobile App Success
Earned Media
The Organic Powerhouse in Mobile App Marketing
