Video Ad Serving Template (VAST) Tag
Demystifying the VAST Tag: A Mobile App Advertiser’s Guide
Universal Linking
Streamlining the User Journey in Mobile App Advertising
Urchin Tracking Module (UTM)
The Cornerstone of Mobile App Campaign Measurement
Tracking Parameters
The Unsung Heroes of Mobile App Advertising Measurement
Targeting in the Mobile Advertising Landscape
Reaching the Right Users at the Right Time
Software Development Kit (SDK)
The Backbone of Mobile App Advertising
Smart Banners
A Strategic Tool for Mobile App User Acquisition
Server-to-Server (S2S)
The Future of Secure and Efficient Mobile Ad Measurement
Self-Attributing Networks (SANs)
Friend or Foe in Mobile App Marketing?
SDK Spoofing
The Phantom Menace in Mobile Ad Measurement
