Two ways to skin a cat
![](https://mirigrowth.com/wp-content/uploads/2022/02/AH_03-01-1-1024x727.png)
Different ways to test your creatives
We tested over 3,000 ads for 30 apps
![](https://mirigrowth.com/wp-content/uploads/2022/02/miri-creative-concept-heatmap.png)
Here is what we learned
Adam started working in the mobile space in Berlin in 2012. After working for a DSP, he moved on to Lamudi, a Rocket Internet company, to work on marketing of their mobile app. In 2014, Adam moved to London to be responsible for user acquisition at Peak before co-founding Miri Growth with Zach in 2017.
Different ways to test your creatives
Here is what we learned