- Mobile Gaming
Real Boxing 2 Hits 80% Over ROAS Goal
With over 78.5 million players, the Real Boxing series is the largest and most well-known mobile boxing game from Polish developer Vivid Games
0+
Installs in 3 months
0%
D30 ROAS
#0
Channel by revenue
Context & Goals
Vivid Games wanted to expand their marketing capabilities and scale on Facebook & Snapchat. Miri developed the UA strategy and provided creative execution guidance for their newly rebranded title, Real Boxing 2.
Approach
Miri scaled both channels while maintaining the performance 80% above the ROAS objective, with the additional achievement of Facebook becoming the largest channel for Vivid Games during their collaboration. This was done by establishing the best-performing audiences and creative concepts using Miri’s tried-and-tested systematic process that explores scaling opportunities and reaches valuable users
Arnaud Benefice
Head of Marketing
“With Real Boxing 2, Miri surpassed our ROAS goals by 80% while reaching the scale we wanted.”
“Working with Miri was primarily reassuring: whichever the goal, request or issue, a solution was always quickly found and implemented.”
