- Mobile Gaming
Two Dots Breaks Records for ROAS & Scale
Dots is a casual mobile games company based in New York. Two Dots is their #1 title, reaching the Top 10 Grossing iTunes Apps in over 85 countries.
+0%
Monthly spend YoY
+0%
ROAS YoY
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Videos tested in a year
Context & Goals
Dots wanted to drive profitable growth for Two Dots by challenging their existing UA strategy and collaborating with different agencies. They ran a test with Miri and, based on the successful performance, chose them to exclusively manage their Facebook UA. Since then, Two Dots have achieved record levels of scale and ROAS.
Approach
Miri quickly got to work in setting up their systematic creative testing framework and exploring new concepts to refresh the creative strategy. Through methodological audience exploration and optimisation automation, Miri helped Two Dots drive incremental scale each time a new top performing creative was found.
Kohta Wajima
General Manager
“Miri is super data-driven at their core and has earned our complete trust to make the right judgment for our budget.”
“Working with Miri is like working with a truly trusted partner that is looking out for your best interests.”
