- Mobile Gaming
Angry Birds Journey Cracks the Creative Code
Angry Birds Journey is a world famous skill game. Team up with your friends, gather in clans and defeat the pigs using your slingshot!
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Decrease in CPIs
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Increase in CTR
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Increase in IPM
Context & Goals
Miri was tasked to concept and produce engaging and quirky creatives that resonate with the core target audience to bring high value users to the game. Rovio wanted to diversify ideas and apply Miri’s market expertise to unlock new winning ads.
Approach
We found new top performing concepts by applying our hypothesis-based framework to create satisfying simplified gameplay with added narrative elements. This approach resulted in one in six ads being a top performer.
Osku Mäkkylä
Performance Marketing
“The Miri Growth team has been delivering top performing videos”
“Their quality videos attract our user base and fit our game’s feeling and art style”
