- Mobile Gaming
Head Ball 2 Scales Big on Paid Social
Head Ball 2 is a live multiplayer football game launched in April 2018, reaching the Top 100 iTunes Grossing Games in 75+ countries by October.
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Installs in 2 months
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ROI objective
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Ads tested per week
Context & Goals
Masomo were looking to scale up and get a fresh perspective on UA. Miri ran campaigns on Facebook and Snapchat alongside Masomo’s internal team and both teams worked together closely to attain better results.
Approach
Miri utilised its in-house design team and set up a creative testing framework to identify the bestperforming ads and messaging. These were targeted to audiences, which encompassed a variety of markets in different languages, selected to maximise ROI. Scale was increased by 10x over two months whilst meeting goals set by Masomo.
Adam Perrin
Co-Founder
“Miri grasped the brief very quickly, brought a fresh perspective on UA and became an extension of our marketing team.”
“The results were above expectations and at scale. Miri are our go-to partner for external user acquisition.”
