- Mobile Gaming
Creative Wins for Lord of the Board
Lord of the Board is a very popular mobile backgammon game. Players can join tournaments, win prizes and play against friends or players from around the world
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Share of Spend
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CPI
+0%
Android Spend
Context & Goals
Beach Bum wanted to work with an agency to find new creative winners, across a variety of executions from players choosing their next move to UGC based move commentary, across gameplay footage and live action boards.
Approach
After trying various creative approaches, Miri found a winning combination in filming live action backgammon games and then layering gameplay and possible move sequences, to create suspense and identify the best backgammon moves. Miri also recorded some original voice overs that helped Beach Bum further scale numerous existing successful concepts. This approach helped Beach Bum scale Lord of the Board whilst keeping an authentic user-centric tone of voice in the market.
Gal Moalem
Creative Team Lead
“We are extremely satisfied with the ads creativity, quality and performance. Miri’s work is scalable, flexible and perfectly suits user acquisition needs”
