Blog

Actionable insights from Miri — creative tips, UA trends, and behind-the-scenes wins driving mobile growth.

  • Blog

AI Ads are selling. Are you buying?

Everyone's talking about AI placements. Early results are in. Now the real work starts.

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  • Blog

The Miri’s 2025: honouring the best (and calling out the rest)

It's the 2025 Miri Awards!

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  • Blog

Meta Andromeda and the creative challenge: Why you need a steady flow of designs

Meta's Andromeda has presented creative demands which have shifted the advantage from in-house teams to agencies built for continuous iteration

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  • Blog

From User Acquisition to User Activation: Why Our Job Doesn’t End at Install

Anyone can drive installs. The competitive advantage has shifted to who brings users who actually stay

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  • Blog

The Creative Paradox: Why AI-Generated Ads Actually Need More Human Strategy

The agencies and studios winning right now aren't choosing between humans and AI - they're combining them

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  • Blog

PGC Helsinki: Gaming Studios Need the Right Tools – And the Right Partners to Make the Most of Them

We went to PGC Helsinki and here is what we saw!

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