- Mobile App
Paired Doubles CVR, Scales 6x on Meta
Paired is a relationship app that helps couples improve communication, stay connected and deepen intimacy, as well as identify areas of strength and growth.
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Context & Goals
Paired were eager to gain a large user base in US and Tier 1 markets. They wanted to scale up quickly and explore new channels whilst keeping their cost-per-trial stable, which would help them hit their ROI goal. Most of the growth was achieved through Facebook and Instagram, followed by the further launch of new channels.
Approach
On the creative side, drawing inspiration from the Paired app and successful apps in other verticals, we found a creative concept that allowed us to scale budgets and reduce CPA dramatically. We found that static banners converted much better than videos on Facebook. For targeting, we hypothesised the user persona’s hobbies and interests after noticing diminishing returns of Lookalike targeting in a post-IDFA landscape. Based on this, we were able to successfully scale through interest bundle targeting in US and Tier 1 markets.
Kevin Shanahan
CEO
“Miri came up with great creative concepts, skilfully managed our campaigns and gave clear updates on progress.”
“Working with Miri is exciting, fun, rewarding and easy.”
